New year, new you!
Despite the size of the change management industry, change is a highly personal thing. It demands ongoing commitment at an individual level and successful organisational change requires consistent effort and energy from everyone involved.
This is why so many transformation programmes fail. In How to Change, Wharton Business School professor Katy Milkman provides simple strategies for creating lasting behaviour change, based on latest developments in psychology research. She unpicks the most common barriers to change and offers tried and tested methods for overcoming change resistance.
With business transformation the number one imperative for all organisations navigating the tumultuous commercial landscapes of the 2020s, this book should form part of every CEOs essential reading material in 2022.