Despite future of work and socio-cultural trend analysis being what rocks our world here at WtF Towers, this book surfaces perspectives that even we’d not fully considered. It brings certain meta-trends to the fore that substantially shift the needle. 

While not specifically about the future of work, Mauro Guillén's book reveals a suite of shifts and undercurrents that of themselves have profound implications for organising principles. 

As a result of these, the next ten years will see a transformation in how we live and work like never before.

Who will be the dominant economic players by 2030?  Which demographics will hold majority spending power? 

Ride the waves of opportunity, or get wiped out?  

The choice, as always, will be  ours.