Building on the success of his 2011 bestseller, The Lean Start-Up, in which Ries outlined a lean methodology for approaching start-up business activity and entrepreneurialism, the writer has now applied his learning and experience to the wider corporate sector.

In part a reflection of his time spent working as a consultant to GE, Ries has written The Start-Up Way as a detailed roadmap for established corporates who wish to become agile in order to both innovate and respond to the volatility of the modern commercial landscape.

As before, he strongly advocates for customer insights and feedback loops lying at the heart of any innovation success – something that we feel would be of benefit more than a few of today’s 'set-in-their-ways' corporates (mentioning no names, obvs!).