Ross served as Senior Advisor for Innovation during the Obama Administration and spent significant time researching and defining what he perceives to be the emerging growth areas for industry across the next few decades. 
 
Unsurprisingly, these are underpinned by technology and cover areas including robotics, genomics, cryptocurrencies and block chain, cyberwar and cybersecurity, big data and smart cities. 
 
For the conscientious, it gives an idea of where future career opportunities will emerge, and serves as a useful guidebook in imagining what life and work in the future will look like.​