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Working the Future blog: our latest insights and future of work sensemaking

Sustainable Marketing: How to Drive Profits with Purpose – Michelle Carvill, Gemma Butler and Geraint Evans,

2022-03-09 08:29

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Reading Room, Sustainable Marketing: How to Drive Profits with Purpose, Geraint Evans, Gemma Butler, Michelle Carvill, Michelle Carvill, Gemma Butler and Geraint Evans,

Sustainable Marketing: How to Drive Profits with Purpose – Michelle Carvill, Gemma Butler and Geraint Evans, 2021

There’s no escaping that COVID-19 has turned business on its head; the very essence of how we work must now change.

There’s no escaping that COVID-19 has turned business on its head; the very essence of how we work must now change. 


Yet even before COVID, the escalating climate crisis was demanding a sea change in how we use resources in business to meet sustainability goals. Unfortunately, the commercial world has, thus far, been slow to adapt.


This comprehensive and well researched guide pulls together the business case for what needs to change and why and also sets out a roadmap for marketers, to start the journey towards more sustainable business.  


This book isn’t simply for marketers. It’s an essential read for anyone leading in business today who needs to familiarise themselves with the new priorities, or else risk the future of their organisation.

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