"In the future, what will we wish we had been doing now?"
In a less complex world than the one we live in today, it’d be far easier to plan and execute commercial strategy. The interconnected nature of globalised markets drives an urgent requirement, however, for modern leaders to learn new approaches to business planning.
While emergent trends can be tracked and analysed, at large we need better boardroom understanding of how such trends might influence future business activity.
This is key to long-term organisational resilience.
No-one is immune now from the reskilling emergency. Heffernan sets out compelling arguments for an urgent upgrade of strategic thinking and makes the case that only collective intelligence can solve the systemic challenges of our times