A leader’s ability to sense-make has never been more important. Being able to decipher the ‘mood in the room’ and listen in (and contribute) to multiple conversations, in real-time, is essential.

Social media provides the perfect tool for that. Modern leaders have fingertip access to platforms that allow them to engage in both internal conversations – to discern current levels of companywide engagement, and external conversations – to discern the mood of customers, and the wider marketplace. 

In the digital and pandemic age, connecting with audiences is key to organisational resilience. It’s also a linchpin of both brand loyalty and future innovation.

The Social CEO is an expert curation of case studies that demonstrate how modern CEOs are using social media to build brand awareness, trust and loyalty. This is essential reading for anyone leading in the 2020s.