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Working the Future blog: our latest insights and future of work sensemaking

🎵Working five-to-nine, what a way to make a living...🎵

2025-03-26 18:02

Admin

Head Kandi, FUTURE OF WORK, 21st CENTURY LEADERSHIP, FUTURE OF WORK STRATEGY, GEN Z, MULTIGENERATIONAL DYNAMICS, MULTIGENERATIONAL WORKFORCE, SIDE HUSTLE,

🎵Working five-to-nine, what a way to make a living...🎵

Why some Gen Z-ers are ring-fencing their time to regain a sense of control in their time-poor lives.

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An emerging work trend among some Gen Z workers is the "five-to-nine" routine – a strategic approach to reclaiming personal time outside of work. This viral phenomenon involves maximising the hours before (5-9am) or after (5-9pm) work through intense self-improvement activities like exercise, side hustles, meditation and personal development.

 

Driven by a desire to regain control from demanding corporate environments, young professionals are creating structured routines that help them feel more accomplished. Inspired by productivity gurus and celebrity morning routines, these workers are using these precious four hours to pursue personal goals, develop side businesses, and maintain wellness.

 

However, the trend isn't without challenges. Unsurprisingly, many find the routine exhausting, with some feeling pressured to appear hyper-productive. Workplace wellness experts suggest these routines are a response to diminishing workplace flexibility and increasing return-to-office mandates.

 

Looking ahead, this trend could signal a significant shift in work-life dynamics. As young professionals seek to define themselves beyond their day jobs, companies might need to rethink rigid workplace structures and offer more holistic approaches to employee engagement and personal growth.

 

Read about someone's experience of living the five-to-nine

 

 

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