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Working the Future blog: our latest insights and future of work sensemaking

Mar. '24: greening our digital presence

2024-04-05 12:28

Patrick Lodge

Sustainability, SUSTAINABILITY, DIGITAL TRANSFORMATION, CLIMATE CRISIS, CSR, BUSINESS SUSTAINABILITY, PEOPLE PLANET PROFIT, NET ZERO, DECARBONISATION,

Mar. '24: greening our digital presence

We thought it was high time to take a look at how green our website is...

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As part of our ongoing endeavours to measure the carbon footprint of what we do as a business, and spurred on from our recent carbon footprint analysis with Net Zero Bucks, we thought it’d be interesting to measure the CO2 footprint of our website specifically - after all, that is our principal means of communication when it comes to spreading the word of what we do with the outside world.

 

So, we hopped onto a website called Website Carbon and entered our URL into its bespoke calculator.

 

We got the following results, which made for pretty interesting reading:

 

  • Our web page received a carbon rating of A
  • According to Website Carbon’s rating, that means it’s cleaner than almost 90% of all web pages globally at the time of measuring. The global average sits somewhere between E and F on their scale.
  • 0.12g of CO2 is produced every time visit someone visits our web page
  • Our web page is running on sustainable energy
  • Over a year, our web page emits the amount of carbon that one tree absorbs in a year
  • Within that same timeframe, our websites consumes 51kWh of energy, which is enough electricity to drive an EV 327 kilometres

 

Always room for improvement, of course, so we’ll be digesting these findings and checking out the guidance Website Carbon provides for making greener choices when it comes to our digital presence.

 

The Internet may be digital, of course, but increasingly we all need to  tune in to the very physical cost that accompanies it – something that’s not always on our collective radar.

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 Registered office address: 42 Longfield Drive, Amersham, Buckinghamshire, HP6 5HE, United Kingdom

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