screenshot 2023-08-23 at 10.29.09

INFORMATION

SERVICES

INFORMATION

SERVICES

WORKING THE FUTURE

FOLLOW US

FOLLOW US

WORKING THE FUTURE

Newsletter

LinkedIn 

Twitter

Instagram

Contact us

Privacy policy

Website terms of use

Cookies policy

Consultancy

Recuitment & retention

Foresight Focus

Hybrid work resources

Our vision

Who we are

What we do

Client engagements

The Future of Work | Working the Future
1ftp_businessmember_horizontal_white-720x307-d8610011-fbe2-48f7-be76-94cdcca3e1df
wtflogostrapline tm transparent
wtflogostrapline tm transparent
bba_betterbusinessact_logo_light
bba_betterbusinessact_logo_light
screenshot 2024-04-05 at 11.45.14

Working the Future blog: our latest insights and future of work sensemaking

Can Marketing Save the Planet? – Michelle Carvill and Gemma Butler, 2024

2024-01-24 09:39

Admin

Reading Room, BUSINESS RESILIENCE, FUTURE OF WORK, 21st CENTURY LEADERSHIP, SUSTAINABILITY, MULTIGENERATIONAL DYNAMICS, ORGANISATIONAL AGILITY, BUSINESS SUSTAINABILITY, SUSTAINABLE MARKETING,

Can Marketing Save the Planet? – Michelle Carvill and Gemma Butler, 2024

If you’re in anyway involved in marketing in the 21st Century, this is a must-have guide.

As the climate emergency escalates, all organisations must find new, carbon-neutral ways to deliver stakeholder value if they are to survive over the medium to long term. The way goods and services are created, marketed and sold needs an entire overhaul. 

 

Following the success of their 2021 book, Sustainable Marketing, authors Michelle Carvill and Gemma Butler launched a podcast to find out from the wider sustainability and marketing community what role marketing could play in the transition to net-zero. 75 episodes later, Can Marketing Save the Planet?  has been downloaded more than 74,000 times and has reached listeners across the world.

 

Their latest book of the same name builds on the success of the podcast. It’s a compendium of essential information and resources to help any aspiring marketeer better understand both the actionable opportunity sustainability presents, and the integral role of marketing in helping organisations transition to a clean and green economy.

 

If you’re in anyway involved in marketing in the 21st Century, this is a must-have guide.

9781399411219.jpeg

© Working the Future Ltd. 2016-2024. Limited company no. 10512378 registered in England and Wales

 Registered office address: 42 Longfield Drive, Amersham, Buckinghamshire, HP6 5HE, United Kingdom

Working the Future, the Working the Future logotype and the arrowhead device are all registered trademarks of Working the Future Ltd.