As the climate emergency escalates, all organisations must find new, carbon-neutral ways to deliver stakeholder value if they are to survive over the medium to long term. The way goods and services are created, marketed and sold needs an entire overhaul.
Following the success of their 2021 book, Sustainable Marketing, authors Michelle Carvill and Gemma Butler launched a podcast to find out from the wider sustainability and marketing community what role marketing could play in the transition to net-zero. 75 episodes later, Can Marketing Save the Planet? has been downloaded more than 74,000 times and has reached listeners across the world.
Their latest book of the same name builds on the success of the podcast. It’s a compendium of essential information and resources to help any aspiring marketeer better understand both the actionable opportunity sustainability presents, and the integral role of marketing in helping organisations transition to a clean and green economy.
If you’re in anyway involved in marketing in the 21st Century, this is a must-have guide.
