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Strategic storytelling


Facts matter – perhaps more than ever in a world where the ‘truth’ can at times be a somewhat elastic concept – but stories can be helpful and persuasive tools for transforming our world views.  At Working the Future, we believe that strategic storytelling is an effective way for your business to differentiate itself and achieve genuine standout.

The workplace is increasingly a place of constant disruption and transformation, and attracting and retaining niche skills will be key to future commercial success. Research is now emerging showing that individuals increasingly favour working with organisations whose core values resonate with their own. For employers, sharing values and vision is crucial as worker engagement, productivity and commitment improve when these values are shared.

This is where strategic storytelling has a key role to play. Our combined skills of recruitment, talent engagement, marketing, management consultancy, strategy, branding and copywriting, positions us perfectly to tell your company’s story. We write narrative to accentuate the uniqueness of your corporate vision, raise the profile of your employer brand, reflecting your business values to drive worker engagement and investor interest.

Below, you'll find a couple of links to some examples of recent strategic storytelling assignments we've carried out for clients. If you'd like to find out more about how Working the Future can help you to better convey your unique story, please do email us.

Freeman Clarke – Smart strategic C-suite IT expertise 'on-demand':​

ComXo – The 21st Century switchboard company:​

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